While virtual private networks (VPNs) were once considered to be software that only genuine computer nerds utilized, they are gaining popularity and usage worldwide for a variety of reasons. However, people use VPNs for a variety of reasons, and certain groups rely on VPNs more than others. We’re delivering you detailed 2022 VPN data, starting now, based on our own original research and that of a few other credible sources.
How Are VPNs Used by Individuals?
According to our VPN usage analysis, about 30% of consumers use VPNs for personal reasons, while about a quarter use them exclusively for professional purposes. Finally, almost 15% utilized VPNs for both personal and business purposes, whether it was connecting to a private office network at home or simply viewing Hulu via a server in another location.
How Individuals Use VPNs – Respondents’ Responses
- Personal Use Only: 29%
- Only for business purposes: 24%
- 15% for business and personal use
- No VPN usage: 32%
Who Uses VPNs?
While we dislike stereotyping, there were considerable differences in VPN usage by gender, income, education level, and age. Indeed, several of our findings were quite surprising.
Males are more likely than females to use VPNs for personal, commercial, or a combination of the two purposes. According to our analysis, the most significant distinction is in personal use. While men used VPNs for personal usage at a rate of 57%, ladies used them at a rate of 43%.
We also inquired about respondents’ income levels, and while there were no clear trends, the most likely users of VPNs earned between $25,000 and $49,999, accounting for 21% of all respondents.
Again, we observed no apparent correlation between age and VPN usage, but the 45 to 60-year-old age group was the most likely to use VPNs, accounting for 28% of VPN users.
The Global Web Index, another organization that undertakes VPN research,1 discovered that the majority of VPN users, 32%, held postgraduate degrees. Additionally, 28% had earned a university degree. In general, education and VPN use were positively connected, with more educated individuals being more likely to use VPNs.
Why Are VPNs Being Used?
According to our research, nearly half of internet users use VPNs for general security reasons, such as avoiding identity theft, and another 40% for general privacy reasons, such as securing their personal data. Around a third of those who used VPNs on public Wi-Fi did so to mitigate hazards, while another third did so just to meet employment needs. At 9% apiece, less prevalent causes included circumventing school, office, college, or government constraints.
Users on mobile devices vs. desktop computers
According to Statista, reasons for using VPNs vary by device type, but the most prevalent reasons across all types of devices were access to superior entertainment, social networks, and news services, as well as anonymous browsing. However, entertainment content beat all other considerations in this study; 57% of mobile users used VPNs to gain access to better television, movies, and games, compared to 54% of PC or laptop users.
Where VPNs Are Used
The finest VPNs take pride in their global presence, with servers in countries ranging from the United States to the United Arab Emirates. Let’s dissect it in the United States and beyond.
United States of America
One in five VPN users in the United States lived on the Pacific coast, followed by 16% in South Atlantic states and 13% in East North Central states. Having said that, there were considerable numbers of users in each of the 50 states, distributed rather evenly.
Indonesia is the country with the most VPN usage, with 55% of citizens using VPNs.
3 This could be partly due to Indonesia’s lack of internet freedom; people are barred from accessing social media and “negative content,” which includes the following:
- Hat discourse
- Defamation4 – False information
India is another prominent country for VPN usage, with 43% of inhabitants using them, compared to 38% in the United Arab Emirates, Thailand, and Malaysia.
Emerging Markets and VPN Usage Growth
As you might have gathered from the preceding statistics, the Asia Pacific area is the fastest-growing market in the VPN sector.
5 Between 2020 and 2027, this market is predicted to increase at a 16 percent compound annual growth rate, which is two percent faster than the global population’s usage growth. With large populations and increased internet access in countries such as India, the Asia-Pacific region’s population will increasingly use VPNs in the future. According to research from the Global Web Index, other rising VPN markets include the Middle East and South Africa.
What Devices Are VPNs Used On?
Let’s revisit our initial VPN usage survey, in which we asked VPN users about their device ownership. 52% of respondents reported using an iOS smartphone, while 37% reported using an Android device. Overall, desktop use was less prevalent, with 6% of Windows users and 3% of MacOS users admitting to using VPNs.
What explains this discrepancy? We believe this is because mobile devices are more frequently used on public Wi-Fi networks, whereas laptops and desktop computers are typically used at home, where VPNs are less necessary.
Which Devices Are VPNs Used on? – Respondents’ Responses
- iOS: 52%
- Android: 37%
- Windows: 6%
- MacOS: 3%
How Frequently Do Individuals Utilize VPNs?
Whether consumers used VPNs on mobile or desktop had a significant impact on their usage frequency. While 32% of mobile users utilized their VPNs on a daily or near-daily basis, the figure decreased to 29% for PC and laptop users. However, 14% of PC and laptop users used their VPNs on a weekly basis, compared to just 11% of mobile users.
That said, 61% of mobile users and 59% of computer users use their VPNs at least once a week, indicating that this is a tool that people rely on frequently.
Utilization Increased During the COVID-19 Pandemic
Due to the stay-at-home orders, many individuals were forced to work remotely during the COVID-19 epidemic, resulting in an upsurge in VPN usage. Indeed, Atlas VPN discovered that VPN usage in the United States surged by 124 percent between March 8 and March 22, 2020. That is a significant amount for a two-week span!
Similarly, NordVPN data indicates that VPN usage grew over specific time periods in 2020. For instance, once former President Donald Trump announced a ban on TikTok, customer interest in VPNs soared by 74%. Interest also soared after the Olympics were postponed by 78% and when Trump’s visa ban was rescinded by 55%. As the danger of internet restrictions and mandatory stay-at-home orders intensified, people began spending more time online and relying on VPNs more than ever.
Do the majority of people pay for VPNs?
64 percent of VPN users we surveyed had paid VPN subscriptions, either their own (26 percent), their organization’s (25 percent), or a combination of the two (13 percent). Surprisingly, one-third of respondents utilized free VPNs, which often impose restrictions on VPN data usage, server shifts, connected devices, and other criteria. Two-thirds of VPN users subscribe to a premium service.
Who Pays for VPN Services?
- Free: 30%
- 26 percent of users
- Organization of the user: 13%
- User and their organization combined: 25%
That concludes our discussion on the what, where, how, when, and why of VPN usage. We’re excited to see where this product goes in the future, as it’s rapidly gaining popularity. In the interim, we’ll continue testing VPNs to assist you in determining which one is best for you. To understand more, check out our VPN guide.
FAQs : BlogVPN
Do not close this tab yet; we need to get to the most frequently asked questions, which we’ve whittled down to four.
Can cops monitor VPN traffic?
Police can track a VPN user only if the VPN provider saves and provides the user’s true IP address to the government. However, if the corporation is headquartered in a country that is not a member of the Five Eyes, Nine Eyes, or 14 Eyes international surveillance alliances, the government cannot compel them to pass up this data. Additionally, many firms do not log this type of information, thus it is dependent on the VPN.
What is the primary purpose of a VPN?
VPNs are mostly used for security and privacy purposes when using public Wi-Fi networks. Additionally, they are utilized to gain access to restricted streaming services, social media platforms, and other websites.
Is a VPN necessary for the typical person?
When connecting to public Wi-Fi, the ordinary person requires a VPN. Additionally, they may require a VPN to have access to other entertainment options or to circumvent government, school, or office limitations.
Which country makes the biggest usage of VPNs?
Indonesia is the most VPN-dependent country, with 55% of its inhabitants using them. Indonesia is followed by India, where 43% of the population utilizes VPNs, and the United Arab Emirates, Thailand, and Malaysia, each with 38%.